:root{
  --ink:#14202b; --ink-2:#3a4a57; --muted:#66757f;
  --paper:#f6f3ee; --card:#fffdf9; --line:#ded7cc;
  --accent:#b9592a; --accent-soft:#f4e4d7; --hub:#2f6f6a; --hub-soft:#dcebe8;
  --night:#121c25; --night-2:#1c2a35;
  --serif:"Fraunces",Georgia,serif; --sans:"IBM Plex Sans",system-ui,sans-serif; --mono:"IBM Plex Mono",ui-monospace,monospace;
  --wrap:1080px; --r:14px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font:400 17px/1.6 var(--sans);-webkit-font-smoothing:antialiased}
img,video,svg{max-width:100%;display:block}
a{color:inherit}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--serif);font-weight:500;letter-spacing:-.015em;line-height:1.12;margin:0}
h1{font-size:clamp(2.3rem,5.6vw,4rem)}
h2{font-size:clamp(1.8rem,3.6vw,2.6rem)}
h3{font-size:1.25rem}
p{margin:0}
.eyebrow{font:500 .76rem/1.4 var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin-bottom:14px}
.lede{font-size:1.15rem;color:var(--ink-2);max-width:40em}
section{padding:88px 0}
.sec-head{max-width:46em;margin-bottom:40px}
.sec-head p{color:var(--ink-2);margin-top:16px}

/* nav */
.nav{position:sticky;top:0;z-index:20;background:rgba(246,243,238,.92);backdrop-filter:blur(8px);border-bottom:1px solid var(--line)}
.nav .wrap{display:flex;align-items:center;gap:24px;height:64px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font:600 .95rem var(--sans)}
.brand img{height:34px;width:auto}
.brand .wordmark{display:none}
.brand.no-logo .wordmark{display:inline}
.nav-links{display:flex;gap:22px;margin-left:auto;font-size:.92rem}
.nav-links a{text-decoration:none;color:var(--ink-2)}
.nav-links a:hover{color:var(--ink)}
@media(max-width:760px){.nav-links{display:none}}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:8px;padding:13px 22px;border-radius:999px;font:600 .95rem var(--sans);text-decoration:none;border:1.5px solid transparent;cursor:pointer;transition:transform .15s,background .15s}
.btn:hover{transform:translateY(-1px)}
.btn-primary{background:var(--accent);color:#fff}
.btn-primary:hover{background:#a24c22}
.btn-ghost{border-color:var(--ink);color:var(--ink);background:transparent}
.btn-sm{padding:9px 16px;font-size:.86rem;margin-left:8px}
.ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}

/* hero */
.hero{padding:96px 0 80px}
.hero h1{max-width:13em}
.hero .lede{margin-top:24px}

/* moments */
.moments{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:14px;list-style:none;margin:0;padding:0}
.moments li{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:22px 22px 24px;display:flex;gap:16px}
.moments .n{font:500 .85rem var(--mono);color:var(--accent);padding-top:3px}
.moments strong{font-weight:600}
.pullquote{margin-top:40px;font:400 italic clamp(1.25rem,2.4vw,1.6rem)/1.4 var(--serif);max-width:32em;border-left:3px solid var(--accent);padding-left:20px}

/* channel / diagrams */
.alt{background:var(--card);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.compare{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media(max-width:820px){.compare{grid-template-columns:1fr}}
.panel{border:1px solid var(--line);border-radius:var(--r);padding:26px;background:var(--paper);display:flex;flex-direction:column}
.panel .tag{font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.panel h3{margin:6px 0 20px}
.panel .foot{margin-top:auto;padding-top:18px;font-size:.92rem;color:var(--ink-2)}
.panel.bad .foot{color:var(--accent);font-weight:600}
.chain{list-style:none;margin:0;padding:0}
.chain li{display:flex;justify-content:space-between;gap:12px;align-items:baseline;padding:12px 14px;border-radius:10px;background:var(--card);border:1px solid var(--line)}
.chain li+li{margin-top:22px;position:relative}
.chain li+li::before{content:"↓";position:absolute;top:-21px;left:22px;color:var(--muted);font-size:.85rem}
.chain .role{font:600 .78rem var(--mono);letter-spacing:.08em;text-transform:uppercase}
.chain q{font-family:var(--serif);font-style:italic;color:var(--ink-2);text-align:right}
.chain li:nth-child(2){opacity:.8}.chain li:nth-child(3){opacity:.62}.chain li:nth-child(4){opacity:.45}
.hub-svg text{font-family:var(--mono)}
.hub-svg{margin:0 auto;width:100%;max-width:340px}

/* beats (connected icon line) */
.beats{position:relative;display:grid;grid-template-columns:repeat(4,1fr);gap:20px;list-style:none;margin:8px 0 0;padding:0}
.beats::before{content:"";position:absolute;top:30px;left:12.5%;right:12.5%;height:2px;background:var(--accent);transform-origin:left;transform:scaleX(1);z-index:0}
.beat{text-align:center;position:relative;z-index:1}
.beat .ic{width:60px;height:60px;margin:0 auto 16px;border-radius:50%;background:var(--card);border:2px solid var(--accent);display:grid;place-items:center;color:var(--accent)}
.beat .ic svg{width:26px;height:26px}
.beat h3{font-size:1.08rem;margin-bottom:8px}
.beat p{font-size:.93rem;color:var(--ink-2);max-width:17em;margin:0 auto}
.tagline{margin-top:40px;text-align:center;font:400 italic clamp(1.2rem,2.2vw,1.5rem) var(--serif);color:var(--ink)}
.js .beats::before{transform:scaleX(0);transition:transform 2s linear}
.js .beats .beat{opacity:0;transform:translateY(10px);transition:opacity .5s,transform .5s}
.js .beats.in::before{transform:scaleX(1)}
.js .beats.in .beat{opacity:1;transform:none}
.js .beats.in .beat:nth-child(2){transition-delay:.6s}
.js .beats.in .beat:nth-child(3){transition-delay:1.2s}
.js .beats.in .beat:nth-child(4){transition-delay:1.8s}
@media(max-width:700px){
  .beats{grid-template-columns:1fr;gap:26px}
  .beats::before{top:30px;bottom:30px;left:29px;right:auto;width:2px;height:auto;transform-origin:top}
  .js .beats::before{transform:scaleY(0)} .js .beats.in::before{transform:scaleY(1)}
  .beat{display:grid;grid-template-columns:60px 1fr;gap:16px;text-align:left;align-items:start}
  .beat .ic{margin:0}
  .beat p{margin:0}
}
.beats.compact .beat p{display:none}
.beats.compact .beat h3{font-family:var(--sans);font-weight:600;font-size:.95rem}
@media(prefers-reduced-motion:reduce){
  .js .beats::before,.js .beats .beat{transition:none!important;transform:none!important;opacity:1!important}
  html{scroll-behavior:auto}
}

/* proof (dark) */
.dark{background:var(--night);color:#eef1f3}
.dark .eyebrow{color:#e59a6c}
.dark .sec-head p,.dark .muted{color:#a9b6bf}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:#2a3945;border:1px solid #2a3945;border-radius:var(--r);overflow:hidden}
@media(max-width:820px){.stats{grid-template-columns:1fr 1fr}}
.stat{background:var(--night-2);padding:26px 22px}
.stat .num{font:500 clamp(2.1rem,4vw,2.8rem)/1 var(--serif);color:#fff}
.stat .lbl{margin-top:10px;font-size:.9rem;color:#b9c4cc}
.stat .lbl b{color:#fff;font-weight:600}
.proof-grid{display:grid;grid-template-columns:1.15fr 1fr;gap:36px;align-items:center;margin-top:44px}
@media(max-width:860px){.proof-grid{grid-template-columns:1fr}}
.video-frame{position:relative;border-radius:var(--r);overflow:hidden;background:#000;aspect-ratio:16/9;border:1px solid #2a3945}
.video-frame video{width:100%;height:100%;object-fit:cover}
.video-frame .soon{display:none;position:absolute;inset:0;place-items:center;text-align:center;padding:20px;background:linear-gradient(135deg,#1c2a35,#121c25);color:#cfd8de;font:500 .82rem var(--mono);letter-spacing:.1em;text-transform:uppercase}
.video-frame.pending .soon{display:grid}
.video-frame.pending video{visibility:hidden}
.textlink{font-weight:600;color:#e59a6c;text-decoration:none;border-bottom:1px solid currentColor}
.light .textlink{color:var(--accent)}

/* how we work */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;counter-reset:s;list-style:none;margin:0;padding:0}
@media(max-width:820px){.steps{grid-template-columns:1fr}}
.steps li{background:var(--card);border:1px solid var(--line);border-radius:var(--r);padding:24px}
.steps li::before{counter-increment:s;content:"0" counter(s);display:block;font:500 .82rem var(--mono);color:var(--accent);margin-bottom:12px}
.steps h3{margin-bottom:8px}
.steps p{color:var(--ink-2);font-size:.96rem}
.note{margin-top:28px;color:var(--ink-2);max-width:44em}
.founder{display:flex;gap:22px;align-items:flex-start;margin-top:56px;padding-top:40px;border-top:1px solid var(--line)}
.avatar{flex:none;width:64px;height:64px;border-radius:50%;background:var(--ink);color:#fff;display:grid;place-items:center;font:500 1.2rem var(--serif)}
.founder .who{font-weight:600}
.founder .role{color:var(--muted);font-size:.9rem;margin-bottom:8px}
.founder p.bio{color:var(--ink-2);max-width:46em}

/* contact */
.contact{text-align:center}
.contact h2{max-width:16em;margin:0 auto}
.contact .lede{margin:18px auto 0;color:#b9c4cc}
.contact .ctas{justify-content:center}
.addr{margin-top:22px;font-size:.92rem;color:#a9b6bf}
.addr code{font-family:var(--mono);color:#fff}
.addr button{font:600 .8rem var(--sans);background:transparent;color:#e59a6c;border:1px solid #4a5a66;border-radius:999px;padding:4px 12px;margin-left:8px;cursor:pointer}
footer{background:var(--night);color:#7f8e98;border-top:1px solid #22313c;padding:26px 0;font:500 .74rem var(--mono);letter-spacing:.12em;text-transform:uppercase}
footer .wrap{display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}

/* case study */
.story{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}
@media(max-width:820px){.story{grid-template-columns:1fr}}
.story h3{margin-bottom:10px}
.story p{color:var(--ink-2);font-size:.97rem}
.film{display:grid;grid-template-columns:1.2fr 1fr;gap:36px;align-items:start;padding:52px 0;border-top:1px solid var(--line)}
.film:first-of-type{border-top:0;padding-top:8px}
@media(max-width:860px){.film{grid-template-columns:1fr}}
.film .num{font:500 .76rem var(--mono);letter-spacing:.12em;text-transform:uppercase;color:var(--muted)}
.film h3{font-size:1.6rem;margin:6px 0 14px}
.film p{color:var(--ink-2)}
.film .beats{margin-top:30px}
.film .tagline{margin-top:22px;font-size:1.15rem;text-align:left}
.stats.five{grid-template-columns:repeat(4,1fr)}
.stat.wide{grid-column:1/-1;display:flex;align-items:baseline;gap:16px;padding:18px 22px}
.stat.wide .num{font-size:1.6rem}
.stat.wide .lbl{margin:0}
.fine{font-size:.82rem;color:var(--muted);margin-top:14px}
@media(max-width:820px){.stats.five{grid-template-columns:1fr 1fr}.stat.wide{flex-direction:column;gap:8px}}

/* ---- v3 additions ---- */
.hero .byline{display:flex;align-items:center;gap:14px;margin-top:36px;padding-top:24px;border-top:1px solid var(--line);max-width:40em}
.hero .byline .avatar{width:52px;height:52px;font-size:1rem}
.hero .byline p{font-size:.95rem;color:var(--ink-2)}
.hero .byline b{color:var(--ink);font-weight:600}
.stakes{margin-top:22px;color:var(--ink-2);max-width:44em}
.contrast{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:40px}
@media(max-width:820px){.contrast{grid-template-columns:1fr}}
.contrast .opt{border:1px solid var(--line);border-radius:var(--r);padding:22px;background:var(--paper)}
.contrast .opt.us{border:2px solid var(--accent);background:var(--card)}
.contrast .opt .tag{font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.contrast .opt.us .tag{color:var(--accent)}
.contrast .opt h3{font-size:1.1rem;margin:6px 0 10px}
.contrast .opt p{font-size:.93rem;color:var(--ink-2)}
.guide{display:grid;grid-template-columns:auto 1fr;gap:28px;align-items:start}
@media(max-width:640px){.guide{grid-template-columns:1fr}}
.guide .avatar.lg{width:96px;height:96px;font-size:1.8rem}
.creds{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px;list-style:none;padding:0}
.creds li{font:500 .76rem var(--mono);letter-spacing:.04em;padding:6px 11px;border-radius:999px;border:1px solid var(--line);background:var(--card);color:var(--ink-2)}
.method{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;list-style:none;margin:0;padding:0;position:relative}
@media(max-width:820px){.method{grid-template-columns:1fr 1fr}}
@media(max-width:520px){.method{grid-template-columns:1fr}}
.method li{border:1px solid var(--line);border-radius:var(--r);padding:20px;background:var(--card)}
.method li.key{border:2px solid var(--accent)}
.method .n{font:500 .78rem var(--mono);color:var(--accent)}
.method h3{font-size:1.1rem;margin:6px 0 8px}
.method p{font-size:.93rem;color:var(--ink-2)}
.loopnote{display:flex;align-items:center;gap:10px;margin-top:14px;font-size:.9rem;color:var(--ink-2)}
.loopnote svg{flex:none;width:20px;height:20px;color:var(--accent)}
.peopleband{margin-top:16px;padding:14px 18px;border-radius:var(--r);background:var(--hub-soft);color:var(--hub);font-weight:600;font-size:.95rem;text-align:center}
.example{margin-top:40px;display:grid;grid-template-columns:auto 1fr;gap:24px;align-items:center;padding:26px;border-radius:var(--r);background:var(--card);border:1px solid var(--line)}
@media(max-width:640px){.example{grid-template-columns:1fr}}
.example .big{font:500 3rem/1 var(--serif);color:var(--accent)}
.example .big small{display:block;font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin-top:8px}
.example p{color:var(--ink-2)}
.example .tag{font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);display:block;margin-bottom:6px}
.shapes{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-top:20px}
@media(max-width:640px){.shapes{grid-template-columns:1fr}}
.shapes div{padding:20px;border-radius:var(--r);border:1px solid var(--line)}
.shapes h3{font-size:1.05rem;margin-bottom:6px}
.shapes p{font-size:.93rem;color:var(--ink-2)}
.terms{margin-top:14px;font-size:.92rem;color:var(--ink-2)}
.said{display:grid;grid-template-columns:1fr 1fr;gap:14px}
@media(max-width:640px){.said{grid-template-columns:1fr}}
.said blockquote{margin:0;padding:22px 24px;border-left:3px solid var(--accent);background:var(--card);border-radius:0 var(--r) var(--r) 0;font:400 1.15rem/1.45 var(--serif)}
.said .who{display:block;margin-top:10px;font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted)}
.shift{width:100%;border-collapse:collapse;margin-top:36px;font-size:.95rem}
.shift th{text-align:left;font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:var(--muted);padding:0 14px 10px 0;border-bottom:1px solid var(--line)}
.shift td{padding:14px 14px 14px 0;border-bottom:1px solid var(--line);vertical-align:top;color:var(--ink-2)}
.shift td:first-child{font-weight:600;color:var(--ink);white-space:nowrap}
.shift td:last-child{color:var(--ink)}
@media(max-width:640px){.shift thead{display:none}.shift tr{display:block;padding:12px 0;border-bottom:1px solid var(--line)}.shift td{display:block;border:0;padding:3px 0}.shift td:nth-child(2)::before{content:"Before: ";color:var(--muted)}.shift td:nth-child(3)::before{content:"After: ";color:var(--muted)}}
.cases{display:grid;grid-template-columns:1fr 1fr;gap:20px}
@media(max-width:860px){.cases{grid-template-columns:1fr}}
.case{border:1px solid #2a3945;border-radius:var(--r);background:var(--night-2);padding:26px}
.case .tag{font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:#e59a6c}
.case h3{margin:8px 0 10px;color:#fff}
.case > p{color:#b9c4cc;font-size:.95rem}
.case .mini{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:#2a3945;border-radius:10px;overflow:hidden;margin-top:20px}
.case .mini div{background:var(--night);padding:16px}
.case .mini .num{font:500 1.7rem/1 var(--serif);color:#fff}
.case .mini .lbl{margin-top:6px;font-size:.84rem;color:#b9c4cc}
.case .mini .lbl b{color:#fff;font-weight:600}
.backup{margin-top:14px;font-size:.92rem;color:#a9b6bf}
.backup a{color:#e59a6c}
.lab-panel{background:var(--night-2);border:1px solid #2a3945;border-radius:var(--r);padding:28px}
.said .saybox{padding:22px 24px;border-left:3px solid #e59a6c;background:var(--night-2);border-radius:0 var(--r) var(--r) 0;font:400 1.12rem/1.45 var(--serif);color:#fff}
.said .saybox .who{display:block;margin:0 0 8px;font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:#e59a6c}
@media(max-width:520px){.case .mini .num{font-size:1.3rem}}
/* ---- v4 fixes ---- */
.hero .byline{margin-top:56px;padding-top:28px;gap:16px}
.hero .byline .avatar{flex:none}
.loopnote svg{width:20px;height:20px}
.sec-head p + p{margin-top:12px}
.struct{display:grid;grid-template-columns:repeat(3,1fr);gap:14px;margin-top:20px}
@media(max-width:820px){.struct{grid-template-columns:1fr}}
.struct div{border-top:3px solid var(--hub);background:var(--card);border-radius:0 0 var(--r) var(--r);padding:20px 22px;border-left:1px solid var(--line);border-right:1px solid var(--line);border-bottom:1px solid var(--line)}
.struct .n{font:500 .78rem var(--mono);color:var(--hub)}
.struct h3{font-size:1.1rem;margin:6px 0 8px}
.struct p{font-size:.93rem;color:var(--ink-2)}
.case-block{margin-top:36px}
.case-block + .case-block{margin-top:56px}
.case-tag{font:500 .72rem var(--mono);letter-spacing:.1em;text-transform:uppercase;color:#e59a6c}
.case-block h3{color:#fff;font-size:1.45rem;margin:8px 0 10px}
.case-sum{color:#b9c4cc;max-width:46em;margin-bottom:22px}